The Bunkered Podcast
Brand Refresh
Since it launched in August 2020, The Bunkered Podcast has firmly established itself as the number one golf media podcast in the UK, attracting a loyal and fast-growing fanbase in the process. It has featured guest appearances from some of the biggest names in the game, racking up listeners in more than 150 countries.

I was tasked with refining the visual identity, establishing a hierarchy and creating more standout on streaming platforms, bringing the design more in line with the bold, editorial style of the magazine.
Visual Identity
The previous logo used a heavy outline and had an uneven layout. Its main colours were grey, black and white, while the orange was used sparingly.

I removed the outline, creating more alignment in the lockup and used it centrally with the golf ball graphic in the background. To add further depth to the visual language, I leaned into the angle of the logotype to provide a graphic device.

The golf podcast landscape is dominated with green and black covers – I saw this as an opportunity to create stand out by dialling up the Bunkered orange, allowing high contrast alongside the black and white.
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