The Bunkered Podcast
Brand Refresh
Brand Refresh
Since it launched in August 2020, The Bunkered Podcast has firmly established itself as the number one golf media podcast in the UK, attracting a loyal and fast-growing fanbase in the process. It has featured guest appearances from some of the biggest names in the game, racking up listeners in more than 150 countries.
I was tasked with refining the visual identity, establishing a hierarchy and creating more standout on streaming platforms, bringing the design more in line with the bold, editorial style of the magazine.
I was tasked with refining the visual identity, establishing a hierarchy and creating more standout on streaming platforms, bringing the design more in line with the bold, editorial style of the magazine.
Visual Identity
The previous logo used a heavy outline and the graphic elements forced the cover to have an uneven layout. Its main colours were grey, black and white, while the vibrant orange was used sparingly.
I started by removing the outline, creating more alignment in the lockup and placing it in the centre, using the updated golf ball graphic as a background for the logo. To add further depth to the visual language, I leaned into the angle of the logotype to provide a graphic device.
The golf podcast landscape is dominated with green and black covers – I saw this as an opportunity to create stand out by dialling up the Bunkered orange, allowing high contrast alongside the black and white.
I started by removing the outline, creating more alignment in the lockup and placing it in the centre, using the updated golf ball graphic as a background for the logo. To add further depth to the visual language, I leaned into the angle of the logotype to provide a graphic device.
The golf podcast landscape is dominated with green and black covers – I saw this as an opportunity to create stand out by dialling up the Bunkered orange, allowing high contrast alongside the black and white.
