Help for Kids
Visual Identity Rebrand
Visual Identity Rebrand
Help for Kids are a children's charity facilitated through a partnership with the Evening Telegraph. Every year, Help for Kids provides support to over 2,000 disadvantaged children living in the Dundee and Perth area.
Working with DC Thomson, I designed the rebrand, assets and guidelines. The previous logo and colour palette needed to be refined, modernised and developed in order to create a more flexible identity.
Working with DC Thomson, I designed the rebrand, assets and guidelines. The previous logo and colour palette needed to be refined, modernised and developed in order to create a more flexible identity.
Visual Identity
The new flexible wordmark uses a friendly and expressive typeface and features a custom smile icon in the centre with the rounded, uneven shapes used throughout the graphic assets.
The primary colour palette is borrowed from the Tele's recognisable logo and masthead, with the vibrant red used prominently throughout the identity. The brand retains elements of the rainbow in the secondary colour palette and supporting imagery.
The primary colour palette is borrowed from the Tele's recognisable logo and masthead, with the vibrant red used prominently throughout the identity. The brand retains elements of the rainbow in the secondary colour palette and supporting imagery.
Digital & Social
Brand Guidelines
