The Grail Tastings
Rebrand
Rebrand
The Grail are a whisky and spirits tasting business located in Callander Drinks Company. The name is inspired by the film 'Monty Python and the Holy Grail' as filming took place in nearby Doune Castle, in the village of Doune, where The Grail were formerly based.
The faces of the brand are Jen Laird and Rachel Grant who proudly confess to being 'two whisky geeks on the quest for the holy grail of drams'. They host public, private and virtual events and discuss all things spirits related including reviews, distillery visits and insights on their YouTube channel.
The Grail got in touch as they were looking to refresh their visual identity. They felt that what they had was dated and lacked flexibility, though it was important to maintain an element of recognisability as they'd built a reputation and following with their previous identity.
The faces of the brand are Jen Laird and Rachel Grant who proudly confess to being 'two whisky geeks on the quest for the holy grail of drams'. They host public, private and virtual events and discuss all things spirits related including reviews, distillery visits and insights on their YouTube channel.
The Grail got in touch as they were looking to refresh their visual identity. They felt that what they had was dated and lacked flexibility, though it was important to maintain an element of recognisability as they'd built a reputation and following with their previous identity.
Visual Identity
The lockup follows a similar layout to the previous identity, with stylistic changes and adjustments to the hierarchy.
The grail cup is now the central focus while the logotype and text elements have been modernised and strengthened. An additional 'TG' monogram replaces the previous 'G' and a geometric pattern is included in a band around the cup, signifying 'the quest' with onward movement. The new design maintains a similar colour palette, brightening the red and gold, adding a vibrant secondary red and featuring more white.
This new suite of logos includes a lockup, two logotypes and a monogram, providing more flexibility for use across multiple formats.
The grail cup is now the central focus while the logotype and text elements have been modernised and strengthened. An additional 'TG' monogram replaces the previous 'G' and a geometric pattern is included in a band around the cup, signifying 'the quest' with onward movement. The new design maintains a similar colour palette, brightening the red and gold, adding a vibrant secondary red and featuring more white.
This new suite of logos includes a lockup, two logotypes and a monogram, providing more flexibility for use across multiple formats.
The Tasting Experience
Digital Assets
