Tennent's Lager
Viewpints
Viewpints
Viewpints celebrates Scotland's top 15 pubs with a view.
The round trip spans over 800 miles across land and sea, encouraging beer drinkers to step outside the comfort zone of their local and experience Scotland like never before – with the promise of a years worth of free beer on completion of the map.
Tennent's approached Wire in July 2019 to develop the name and visual language for the campaign. This involved developing a bespoke identity that retained Tennent's recognisable look and feel, for use in both digital and print.
The round trip spans over 800 miles across land and sea, encouraging beer drinkers to step outside the comfort zone of their local and experience Scotland like never before – with the promise of a years worth of free beer on completion of the map.
Tennent's approached Wire in July 2019 to develop the name and visual language for the campaign. This involved developing a bespoke identity that retained Tennent's recognisable look and feel, for use in both digital and print.
Visual Identity
Social & Digital
Printed Map
