Tennent's Lager
Viewpints Visual Identity
Viewpints celebrates Scotland's top 15 pubs with a view.

The round trip spans over 800 miles, encouraging beer drinkers to step outside the comfort zone of their local and experience Scotland like never before – with the promise of a years worth of free beer on completion of the map.

I designed the identity and visual language for the campaign. This involved developing a bespoke logo that retained Tennent's recognisable look and feel, for use in both digital and print.
Visual Identity
Social & Digital
Printed Map
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