BestCities Global Alliance
Visual Identity Rebrand
Visual Identity Rebrand
BestCities Global Alliance is made up of eleven of the best cities in the world for professional conferences; Berlin, Bogotá, Cape Town, Copenhagen, Dubai, Houston, Madrid, Melbourne, Singapore, Tokyo and Vancouver.
Having worked with Siegel+Gale to redevelop their 'brand platform', BestCities needed an identity to match. Wire were enlisted among seven international agencies to pitch. Through various stages I led the team to a successful pitch as well as the brand refresh.
Having worked with Siegel+Gale to redevelop their 'brand platform', BestCities needed an identity to match. Wire were enlisted among seven international agencies to pitch. Through various stages I led the team to a successful pitch as well as the brand refresh.
Visual Identity
The BestCities icon consists of three identical shapes that create a 'B' and 'C'. The shapes represent interaction, interconnection and travel.
The icon forms part of an adaptable lockup that can also be used in isolation, in one colour and two colours and as a graphic device.
The icon forms part of an adaptable lockup that can also be used in isolation, in one colour and two colours and as a graphic device.
Social Media
BestCities Global Forum
