Naked Malt
Live Naked Experience
Live Naked Experience
Naked Malt is 'the blended malt that defies convention'.
It has been created using a blend of the world’s finest single malts, extra-maturing the whisky in ‘Naked’ first-fill sherry casks to add layers of rich, fruity flavour. The brands purpose is to inspire a new generation of whisky drinkers to celebrate their freedom.
It has been created using a blend of the world’s finest single malts, extra-maturing the whisky in ‘Naked’ first-fill sherry casks to add layers of rich, fruity flavour. The brands purpose is to inspire a new generation of whisky drinkers to celebrate their freedom.
Consumer Campaign
The Three Stages
The Three Stages
1. The Live Naked Experience Competition
Consumers were told about the Live Naked Experience via Naked’s social channels, and were encouraged to enter the competition by completing the Digital Liberator Quiz.
2. Digital Amplification
A global digital activation is in development to amplify the Live Naked Experience campaign, driving entries and raising awareness.
3. Local Market Activation
The Live Naked Experience is a global campaign and will be amplified in markets through digital and trade promotions.
Consumers were told about the Live Naked Experience via Naked’s social channels, and were encouraged to enter the competition by completing the Digital Liberator Quiz.
2. Digital Amplification
A global digital activation is in development to amplify the Live Naked Experience campaign, driving entries and raising awareness.
3. Local Market Activation
The Live Naked Experience is a global campaign and will be amplified in markets through digital and trade promotions.
The Results
Combined, the three 'Naked Persona' animations gained 500k+ views, attracting a high sign-up rate while contributing to a growth in followers.
The videos can be viewed here.
The videos can be viewed here.
