Jura Whisky
Campaign Identity
Campaign Identity
Jura approached Wire to develop their 2018 festive campaign. The challenge – don't mention the 'C' word.
'Celebrate' was the other C word that became the central focus. Looking beyond the clichés of this time of year, the campaign copy highlights events of the festive period, while complementing the individual whiskies.
The campaign celebrated the Signature Series and Travel Exclusive Range, which at the time consisted of nine whiskies.
'Celebrate' was the other C word that became the central focus. Looking beyond the clichés of this time of year, the campaign copy highlights events of the festive period, while complementing the individual whiskies.
The campaign celebrated the Signature Series and Travel Exclusive Range, which at the time consisted of nine whiskies.
Art Direction
The art direction of the campaign draws inspiration from the whiskies packaging. The accent colours of each product form the colour palette, the distinctive silhouette is utilised as a framing device and the contour lines are dramatically blown up to enrich each image.
Social & Digital
