Visual Identity Guidelines
Various Brand Books
Various Brand Books
I've produced a range of brand guidelines and toolkits for identities that I've design and for existing brands and campaigns.
I enjoy bringing a brand’s visual elements together in one cohesive place, whether it’s a straightforward PDF or a more interactive experience.
Below are some examples that I've created for various brands during my time as a freelancer.
I enjoy bringing a brand’s visual elements together in one cohesive place, whether it’s a straightforward PDF or a more interactive experience.
Below are some examples that I've created for various brands during my time as a freelancer.
National Literary Trust
Campaign Toolkit & Asset Design
Campaign Toolkit & Asset Design
Libraries for Primaries is a National Literacy Trust campaign in association with Penguin Random House.
With the brand positioning, identity and key visuals in place, I developed the identity toolkit and designed print and digital campaign assets.
This was produced in collaboration with 999 Design.
With the brand positioning, identity and key visuals in place, I developed the identity toolkit and designed print and digital campaign assets.
This was produced in collaboration with 999 Design.
Swinton Insurance
Brand & Campaign Guidelines
Brand & Campaign Guidelines
Excess Cover is a sub brand of Swinton Insurance, providing cover for vehicle hire, travel, home and pets.
The core identity and campaign visuals were in place when I was asked to create the brand and campaign guidelines as well as sub brand logos. I developed further campaign assets for the car hire adverts, ensuring consistency and flexibility across formats.
This was produced in collaboration with 999 Design.
The core identity and campaign visuals were in place when I was asked to create the brand and campaign guidelines as well as sub brand logos. I developed further campaign assets for the car hire adverts, ensuring consistency and flexibility across formats.
This was produced in collaboration with 999 Design.
The Press & Journal
Brand Identity Guidelines
Brand Identity Guidelines
I have collaborated regularly with DC Thomson, both at agency and freelance level.
The most comprehensive project to date was developing brand identity guidelines for each news brand, starting with The P&J as the blueprint. A number of teams produce assets using the brand every day, therefore a detailed and accessible breakdown of the identity was required.
Additionally, I developed a refreshed colour palette for use in print and online, refined the historic logo while maintaining its character and designed a number of campaign assets.
The most comprehensive project to date was developing brand identity guidelines for each news brand, starting with The P&J as the blueprint. A number of teams produce assets using the brand every day, therefore a detailed and accessible breakdown of the identity was required.
Additionally, I developed a refreshed colour palette for use in print and online, refined the historic logo while maintaining its character and designed a number of campaign assets.
Scottish Seafood Club
Brand Guidelines
Brand Guidelines
Scottish Seafood Club is a sub organisation of Seafood Scotland. They exist to provide promotional support and drive the sustainable growth of independent retailers of Scottish seafood.
I helped refine and develop the visual identity and produced a set of brand guidelines, graphic devices and printed materials.
This was produced in collaboration with The Union.
I helped refine and develop the visual identity and produced a set of brand guidelines, graphic devices and printed materials.
This was produced in collaboration with The Union.
