The Press & Journal
275 Years As Your Voice
275 Years As Your Voice
Working with the Brand Studio at DC Thomson, I helped design the anniversary brand campaign for Scotland's oldest newspaper.
The design of the campaign features bold headline typography with striking black and white images, offset by the two contrasting brand colours. We used the campaign as an opportunity to strengthen The P&J's colour palette and introduce a yellow accent.
A number of images were designed throughout the year including the initial teaser and launch assets, followed by an integrated rollout of digital, social, print and out of home adverts.
'275 years ago The Press and Journal pledged its loyalty to the people of the north and north-east of Scotland. Its journalists promised to tell local stories from the region accurately and fairly – and the P&J stands by that promise.'
The design of the campaign features bold headline typography with striking black and white images, offset by the two contrasting brand colours. We used the campaign as an opportunity to strengthen The P&J's colour palette and introduce a yellow accent.
A number of images were designed throughout the year including the initial teaser and launch assets, followed by an integrated rollout of digital, social, print and out of home adverts.
'275 years ago The Press and Journal pledged its loyalty to the people of the north and north-east of Scotland. Its journalists promised to tell local stories from the region accurately and fairly – and the P&J stands by that promise.'
Multichannel Adverts
Social Content – Archive Imagery
Campaign Guidelines
