Highlands & Islands Enterprise
HIE Time to Innovate
HIE Time to Innovate
Highlands & Islands Enterprise (HIE) approached Wire to help develop the strategy and identity for a new programme, showcasing HIE'S innovation services for businesses located in the region.
With a playful spin on a classic popular phrase “high time”, we began to recast innovation – an abstract concept – as something far simpler.
With a playful spin on a classic popular phrase “high time”, we began to recast innovation – an abstract concept – as something far simpler.
Visual Identity
Maintaining the theme of innovation, the visual identity uses an isometric grid to construct its elements on three separate plains.
This provided a flexible framework that underpinned the design of the campaign, allowing endless combinations.
This provided a flexible framework that underpinned the design of the campaign, allowing endless combinations.
Sector Lockups
Social & Digital Assets
Projections in the Highlands
